Why AVERT Active Shooter Training is Essential for Every Business
In today’s unpredictable world, the threat of an active violence event is a sobering reality no organization can afford to ignore. While we all hope to never face such a crisis, being prepared is the most responsible action a business can take to protect its employees and customers. AVERT (Active Violence Emergency Response Training) is more than just a training program; it’s a critical investment in your team’s safety and your organization’s resilience.
The Evolving Threat & The Need for Action
Active violence incidents are no longer confined to specific locations—they can happen anywhere, at any time. When these events occur, the first few minutes are the most critical. Waiting for first responders to arrive is often not an option, which is why empowering your own team to act as immediate responders is vital. AVERT prepares your staff to handle these moments of chaos, turning them from potential victims into life-savers.
The Three Pillars of AVERT: Beyond “Run, Hide, Fight”
AVERT moves beyond passive response and provides a comprehensive, hands-on approach that empowers individuals. By training your team at least once per year, you ensure the knowledge remains fresh and a culture of preparedness is maintained.
- Recognize the Warning Signs: AVERT trains your team in situational awareness, helping them identify behaviors and indicators that could signal a potential threat. Being able to spot a problem before it escalates is the first line of defense.
- Respond Decisively: The training provides a clear framework for making critical, split-second decisions: escape, evade, or attack. This dynamic approach empowers individuals to choose the most effective option for their specific situation, rather than relying on a one-size-fits-all plan.
- Stop the Bleed®: One of the most vital components of AVERT is the hands-on training in emergency bleeding control. Uncontrolled bleeding can be fatal in minutes. By teaching your team how to apply direct pressure, pack wounds, and use tourniquets, you give them the skills to save a life, not just during an active violence incident, but in any traumatic emergency.
A Smart Investment in Your People
Making AVERT training a part of your annual safety plan sends a clear message to your employees and customers: their well-being is your highest priority.
- Boosts Employee Confidence: Knowing they have the skills to respond to a crisis reduces anxiety and fosters a more secure work environment.
- Enhances Organizational Resilience: A prepared team can minimize casualties and, in the worst-case scenario, help your business recover more quickly.
- Legal & Ethical Responsibility: Taking proactive steps to address modern safety threats is an ethical obligation and can help mitigate potential legal risks.
Don’t let uncertainty hold your business back. Equipping your team with AVERT training is a powerful, proactive step toward a safer and more resilient future.
For more information on our AVERT training programs and to schedule a session for your team.
